Revive an iconic railway viaduct.
In 2006, this 1.9 km-long railway tracé in Rotterdam, was purchased for redevelopment into an urban destination. At Contaínr Affaìrs we created the strategy for reviving this icon in the city center. We made the overall concept, created a vision for the future and involved inspiring entrepreneurs, a Michelin star restaurant, and several retailers.
~ Hofbogen is now one of the cities most inspiring hotspots (Lonely Planet is with me on this)
~ Watching from the sideline (not involved anymore) to see the vision become reality: a rooftop park, many festivals, booming jazz bar and restaurants
~ Concept Co-creation
~ Project management, curating
~ W/ the great team of Contaínr Affaìrs