Rooftop Camping

Experience Amsterdam from above

Context
During our Rooftop Festival ROEF we wanted some lucky birds to experience one of the the most iconic rooftops of Amsterdam all the way.

Concept
Together with Campspace and ADAM Tower, we made sure that 10 lucky people could spend a night camping on the most iconic building overlooking Amsterdam.

With a competition via social media, over 250 people responded by saying why and with whom they wanted to spend a night on top of the A’DAM tower. People did their best to get a place using poems, photos, videos and extensive love letters!

The winners enjoyed a camping session that will never be forgotten. This included delicious food & drinks, cozy tents, live music, a storyteller, film screening and yoga in the morning... what more could a person want?

We organized this project for ROEF 2018.

Role
Concept, Social Media, Copy, PR

Client
Own initiative

Partners
Frank Lee, WeTheCity, Programmeursgilde, Campspace, ADAM Toren, Northface

Photos: Dennis Bouman, Richard Mouw