The highest festival of Amsterdam.
Why not create a kick ass festival to address a sustainable and social issue? Since 2016 we organise ROEF ~ the highest festival of Amsterdam. We show the sky high potential of making Amsterdams’ rooftops green and open to public.
At the moment only 2% of Amsterdam's rooftops are in use and only 1% is ‘green’. With ROEF we show the sky high potential of the roofscape.
ROEF has been growing each year. In the summer of 2018 ROEF Collective organised:
~ Rooftop Festival
~ Rooftop Symposium
~ Rooftop Campsite
~ Rooftop Expeditions
~ Rooftop Dinner with botanical beer pairing: read more here.
The festival was on 20 rooftops with surprising performances and the best views all over the city. The overall communication campaign covered in- and outdoor posters and sticker, social media, online ads, teaser videos, influencer collabs, and PR.
The initiative was covered by: Editie NL RTL, NRC, Metro, Parool, Telegraaf, Pop Up City, Delicious Magazine, Esquire, Barts Boekje, Your Little Black Book and many more.
~ 4.000+ visitors and an online community of over 4.000
~ Inspiring the policy makers, real estate owners, project developers and the people of Amsterdam to take steps toward a green roofscape
~ Concept development
~ Communication strategy & implementation
~ Copywriting, social media & PR
~ Art direction w/ Eva Didly
Team & Partners
~ Part of ROEF Collective since year 1 w/ Jesse Jörg (WeTheCity), Eva Braaksma (Eva Didly Design), Remco Moen, Alexander van der Meer (Programmeursgilde)
~ Thanks to Gemeente Amsterdam, WeMakeTheCity, Amsterdam, Rainproof, Knowledge Mile, Hogeschool van Amsterdam, Rooftop Revolution among others