What will our world look like when it’s pouring rain and cities can’t cope?
Context
Rainproof (Waternet) was a sponsor of our rooftop festival ROEF. We created a surprising experience for our visitors that tells the story of Rainproof.
Cities are trying to cope with more heavy rainfall and Rainproof is calling on citizens to help make Amsterdam more resilient. How do you tell people that the rain is coming?
Concept
Visitors of the rooftop festival were surprised by an ‘elevator performance’. After stepping into the elevator the sound of a thunderstorm and a dramatic voice-over surprises them. “What started with one drop…soon became an epic flood of water.“
It tells them a story of how water will take over our city. When the elevator is halfway it stops for a short theatrical intermezzo. A shark chasing a businessman in the office corridors or a gloomy cloud will never stop raining. When going up again the voice-over changes tone and tells visitors what they can do to make Amsterdam more rainproof.
Role
Concept, Copy, Script
Client
Amsterdam Rainproof (Waternet)
Partners
Frank Lee, Springtide Studios, WeTheCity, Programmeurs Gilde, Nepco, Sandra Kaas
Photos: World of Me Marie