The only bar where it rains inside.
A brand activation for Amsterdam Rainproof, an organisation aiming to make the city rainproof.
More often it’s raining heavily in the Netherlands. If we don’t do anything streets will be flooded and we’ll get soaking wet. How can we collect and use rainwater?
We created the RAINBAR, where you experience ánd taste what can be done with rainwater. Slip into a raincoat, because Heavy Shower = Happy Hour! Whenever it rains you’ll drink Rainbeer, beer made of rainwater.
~ A brand activation that tells the story of Amsterdam Rainproof, Water Sensitive Rotterdam and Waterschap Amstel, Gooi en Vecht
~ Successfully launched at Rooftop Festival ROEF 2018
~ Now reaching new crowds on several festivals and get togethers
~ Concept Co-creation
~ Branding & Art Direction w/ Eva Didly
Team & Partners
~ Created with ROEF Collective w/ Jesse Jörg (WeTheCity), Eva Braaksma & Remco Moen (Frank Lee)
~ With thanks to Rainbeer
Photos by Simone de Blouw, Randy Dacosta & Jerrel Oron