A concert to create awareness around human trafficking among youth in Vietnam.
MTV EXIT creates an educational multimedia campaign against human trafficking. It aims to increase awareness and prevention of human trafficking through television programs, online content, live events, and partnerships with anti-trafficking organisations.
We organised a concert with an international line-up in Hanoi’s My Dinh Stadium, Vietnam. Over 40,000 youth attended the 6 hour long show and joined in the fight against human trafficking.
Messaging is presented effectively throughout the concerts via documentary screenings, themed music videos, speeches and MTV EXIT informational premiums.
Plus: I created an album cover for MTV Exit documentary. And several presentation decks.
~ 40.000 Vietnamese youth joined the concert and the fight against human trafficking (maximum capacity and biggest event in Hanoi)
~ There was a great buzz all over Hanoi, on the MTV and VTV channels and through online and broadcasting mediapartners
~ We reached over 107.000 fans on MTV EXIT International Facebook and nearly 4.000 on MTV EXIT Vietnam Facebook
~ 12.000 online ticket registrations and newsletter
~ Corporate sponsorship concepts and strategy
~ Event promotion and ticket distribution and leading a local volunteer team in Hanoi
~ Art direction & design
~ w/ MTV Exit team in Bangkok