A concept that benefits students, small business and the city. Oh yeah, and Rabobank Rotterdam of course.
DinnerDinsdag was created in 2015 and is still (!) going strong. Rabobank Rotterdam was in need for a new incentive for students. For the first time on a tight budget.
When students join Rabobank Rotterdam they get 12 coins to spend at selected restaurants in the city. On Tuesday they can eat for only €3,50.
~ Students can ‘survive’ the end of the month (when most students are broke), hang out with friends and discover the city.
~ The restaurants get more guests on a otherwise quiet Tuesday, attract new customers, and exchange the coins with Rabobank for an extra amount per sold dinner.
~ The city is more lively on a Tuesday night.
~ Rabobank Rotterdam is successfully welcoming customers and adding value to Rotterdam
~ Concept & copy
~ Project management
~ Created with Containr Affairs
* Photos and website have been updated since 2015 by Containr Affairs.