Bringing neighbours together in the largest sidewalk café of the world.
Sharing the sidewalk since 2014 to create more lively, connected, inclusive and fun neighbourhoods. BenchesCollective is an online platform with an active community that meets offline. In real life.
The yearly communication campaign covered in- and outdoor posters, (sponsored) billboards across the Netherlands, flyers, flags, benches signing, DIY tools for benches hosts, social media, online ads, teaser videos, and PR. We also developed a BenchesCollective design bench with design studio Overtreders W and had this produced at a ‘social work place’.
More info coming soon. For now read what media has to say aboutour initiative.
~ 1.500+ opened benches in 20+ countries
~ 3.000+ volunteers, 22.500+ visitors
~ 7.500+ online community
~ 70% get to know their neighbours, 60% meet people with different backgrounds, 46% feels more at home, 93% want to join future events
~ Inspiring sidewalk usage: from dance classes, pop up restaurants, swap shops, cozy gatherings to adding permanent meeting places
~ Lots of (inter)national media attention (+/- €1.4 million a year): all major Dutch news papers and many local papers; French, German, English, Irish newspapers and magazines; Elle Magazine, Fast Company’s Co.Design; Apartment Therapy, Easyjet Magazine etc etc.
~ Initiator w/ co-founder Jesse Jörg (WeTheCity)
~ Concept Development, Funding & Partnerships w/ co-founder Jesse Jörg (WeTheCity)
~ Communication Strategy & Implementation
~ Art Direction, Design, Copywriting & PR
~ Project Leader & Finance (2014 - 2017)
Team & Partners
~ BenchesCollective team w/ Jesse Jörg (WeTheCity), Mischa Woutersen, Roos Polman
~ Logo design w/ Floor Bijkersma
~ Thanks to AkzoNobel, Stichting Doen, VSB fonds, InShared, JCDecaux among others