Alvalle Dakdiner & Borrelbox

Introducing a mediterranean get-together in Amsterdam

Context
Alvalle is the nr. 1 gazpacho in Spain. If you think of a Spanish village square, you'll see spontaneous coziness with families and neighbors in front of you. Alvalle’s goal is to bring that mediterranean warmth to the Netherlands and make it easy for residents to celebrate small-scale get-togethers.

Concept
We came up with the Buren Borrelbox (neighbor get-together box). It is a complete package with delicious gazpacho, the perfect glasses, pincho picks, postcards to put in the neighbours mailbox and 'Icebreakers' (a game of questions) to get to know them (better).

To introducing this box we invited the 60 most creative and social city makers we know to a dinner on the roof of Restaurant Bureau. We created an atmosphere of inspiration through (silent disco) speakers, discussions, music and of course gazpacho! An opera singer wrapped up the night.

Afterwards the Alvalle fans could win the box and ROEF (rooftop festival) visitors experience a full mediterranean rooftop party.

Results
~ Sixty Alvalle ambassadors in the city
~ 350 people won a ‘Buren Borrel Box’
~ over 60K of social & online media value

Role
Concept, Program, Copy, Involving influencers and city makers

Client
Alvalle

Partners
WeTheCity, Frank Lee, Alex van der Meer

Photos: World of Me Marie